Marketing Blog
Local Listings & Review
November 7th, 2018
Reviews are king in the Local Pack When it comes to the Local Pack just beneath the map, an astonishing 50% of people said that their clicks on these business listings were primarily motivated by the review rating appearing in the Local Pack listing. Not... more »
The power of the Call To Action buttons
July 25th, 2018
Call to action is the button on your website that converts your visitors to your customers. Needless to say, that it is the most important tool on your website. Here are a few tips for making the most of your call to action. 1. Use strong action... more »
The Rise Of Video Marketing
January 29th, 2018
You have probably noticed a significant increase in short videos that pop up all over the social media. Video marketing has been on the rise and accounts for well over 50% of all online traffic. Studies show that a person is much more likely to choose... more »
Why updating your website content is so important
October 29th, 2017
If you thought that once your website goes live and you've completed all the necessary SEO procedures, you can walk away and forget about it, think again. Since success of every website ultimately depends on its ranking with the search engines, you... more »
The importance of local SEO
October 18th, 2017
Local search is defined by the tying the search engine results to a certain geographical area. For instance, when you type "Chinese restaurants" into Google, it will bring up Chinese restaurants in your area at the top of the list. In other words, the... more »
Is it Time to Update your Website?
October 12th, 2017
When to Update / Refresh My Website In general, it is recommended that a company update its website every 3-5 years. As everything else, though, it does depend on every individual website. Here are a few things to evaluate to find out whether it is time... more »
Why Local Citations are so Important
August 18th, 2017
Citations are essentially all the places on the Internet that mention your business by name. That does not include a link to your website, just the name. Good examples of citation places would be business directories, news websites, blogs, social media and... more »
How to make reviews work for you
August 9th, 2017
Leverage Online Reviews Online reviews are becoming truly ubiquitous in our digital world. 90% of consumers now look for reviews on the web before purchasing a product or a service. So, it is no secret that businesses greatly depend on what is being said... more »
Video Marketing: a powerful tool for social media
August 5th, 2017
Increase Sales with Video You may have noticed that the amount of video advertising on social media, especially on Facebook and YouTube, has increased dramatically in the past couple of years. Video is quickly becoming a new advertising standard. Facebook... more »
What is Content Marketing and why you need it
July 27th, 2017
Content Marketing It is becoming clear to more and more businesses that content marketing is a necessary tool for growing their revenue and promoting their brand. Content Marketing relies on internet-based tools, such as social media, blogs, e-mail... more »