Marketing Blog

Why updating your website content is so important

October 29th, 2017

If you thought that once your website goes live and you've completed all the necessary SEO procedures, you can walk away and forget about it, think again. Since success of every website ultimately depends on its ranking with the search engines, you p... more »

The importance of local SEO

October 18th, 2017

Local search is defined by the tying the search engine results to a certain geographical area. For instance, when you type "Chinese restaurants" into Google, it will bring up Chinese restaurants in your area at the top of the list. In other words, th... more »

Is it Time to Update your Website?

October 12th, 2017

When to Update / Refresh My Website In general, it is recommended that a company update its website every 3-5 years. As everything else, though, it does depend on every individual website. Here are a few things to evaluate to find out whether it is ... more »

Why Local Citations are so Important

August 18th, 2017

Citations are essentially all the places on the Internet that mention your business by name. That does not include a link to your website, just the name. Good examples of citation places would be business directories, news websites, blogs, social med... more »

How to make reviews work for you

August 9th, 2017

Leverage Online Reviews Online reviews are becoming truly ubiquitous in our digital world. 90% of consumers now look for reviews on the web before purchasing a product or a service. So, it is no secret that businesses greatly depend on what is being... more »

Video Marketing: a powerful tool for social media

August 5th, 2017

Increase Sales with Video You may have noticed that the amount of video advertising on social media, especially on Facebook and YouTube, has increased dramatically in the past couple of years. Video is quickly becoming a new advertising standard. Fa... more »

What is Content Marketing and why you need it

July 27th, 2017

Content Marketing It is becoming clear to more and more businesses that content marketing is a necessary tool for growing their revenue and promoting their brand. Content Marketing relies on internet-based tools, such as social media, blogs, e-mai... more »

Creating free posts on Google My Business

July 24th, 2017

Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. here is a new free advertising opportunity that is now offered by Google My Business. This feature allows you create short post... more »

What is Online Reputation Marketing?

July 13th, 2017

Increase sales by growing reviews With consumers leaving reviews and sharing their experiences on social media businesses' reputations are shaped essentially in real time. Reviews not only affect sales but also greatly influence the online rank... more »

What review sites can mean for your business

July 5th, 2017

The power of review sites can no longer be underestimated. In the world ruled by social media, online reviews carry significant weight and can contribute dramatically to businesses' success or failure. Managing presence on such review sites as Yelp, ... more »