Video Marketing: a powerful tool for social media

August 5th, 2017

Increase Sales with Video

You may have noticed that the amount of video advertising on social media, especially on Facebook and YouTube, has increased dramatically in the past couple of years. Video is quickly becoming a new advertising standard. Facebook and You Tube see that very clearly in their metrics and are rolling out new tools to support the trend. 

Video Marketing with YouTube

Video Marketing boston, massachusetts

You must create a lot of online content for your business to be successful in the digital age. Video Marketing should undoubtedly have a prominent place in your online marketing toolbox. Stick with short videos, 15 or 30 seconds. Show them on the most video-effective platforms, i.e., Facebook and You Tube. Consider paying for ads as it increases the click-through results dramatically.

Here are some reasons to seriously consider Video Marketing:

  • Commercial video consumption grows 100% every year.
  • More and more customers rely on videos to help them make purchasing decisions.
  • By 2019 video is expected to make up 80% of all web traffic.
  • Video Marketing boosts your site's SEO
  • Over 35% of online marketing is now delivered in video form.

Youtube is the 2nd largest social network right behind Facebook