November 30th, 2021
If you have an online marketing strategy and it doesn’t have a social media marketing component, you need to get cracking! A robust social media plan is critical for any small business. Not only does it give you a platform to create engaging, shareable content with your audience, it gives you a way to connect and engage with potential customers wherever they are (LinkedIn, Twitter, YouTube, Facebook, Instagram, etc.).
With 71 percent of Americans getting their news content from social platforms and 54 percent of people using social media to research products before buying, you need to get on the social media train ASAP. On social media, you can:
- Build brand awareness and trust
- Generate leads and build a community presence
- Encourage social listening
- Connect social posts to opportunities
- Measure your marketing efforts
- Spread the word about your company
It’s time to engage and connect with your existing and potential customers. Read the full blog on why you need social media marketing to learn more!